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"What Ought One to Do?"

 

 

 

 

 

 

Socrates asked fifth century Greece this very question. 

 

It's a question of ethics. Not morality -- ethics. Now more than ever, integrity in our relationships can make the difference between success and failure. Business relationships, and our relationships with the Earth, are no less important than the personal ones. 

 

A consideration of ethical questions involves a consideration of the quality and nature of relationships with other people.

 

it's about struggling to develop a well-informed conscience;
about being true to the idea of who we are and what we stand for;
about having the courage to explore difficult questions,
and about accepting the cost.

 

Linking those who care to those who care. For our readers and clients, we provide the following links to other food-related organizations that share this spirit of practical community.

Our new local links page is being improved upon and will be available very soon.  If you are a Coachella Valley green business and would like to be listed to become a paticipant in our Links of Green program, please apply here.

 
 

 

 

So To Live...

 

John Steinbeck has considered the issue of personal ethics more deeply than most. While this notion has been trivialized in popular culture, the passage below nonetheless contains a powerful truth.

 

From East of Eden, Chapter 34 (1952):

 

"A child may ask, 'What is the world's story about?' And a grown man or woman may wonder, 'What way will the world go? How does it end and, while we're at it, what's the story about?'

 

I believe that there is one story in the world, and only one, that has frightened and inspired us, so that we live in a Pearl White serial of continuing thought and wonder. Humans are caught in their lives, in their thoughts, in their hungers and ambitions, in their avarice and cruelty, and in their kindness and generosity too -- in a net of good and evil. I think this is the only story we have and that it occurs on all levels of feeling and intelligence. Virtue and vice were warp and woof (old terms for weaving cloth) of our first consciousness, and they will be the fabric of our last, and this despite changes we might impose on field and river and mountain, on economy and manners. There is no other story. A man, after he has brushed off the dust and chips of his life, will have left only the hard, clean questions:

 

Was it good or was it evil?
Have I done well -- or ill?...

 

When a man dies -- if he has had wealth and influence, power and all the vestments that arouse envy, and after the living take stock of the dead man's property and his eminence and works and monuments -- the question is still there:
Was his life good or was it evil?...
Envies are gone, and the measuring stick is:
Was he loved or was he hated?

 

Is his death felt as a loss or does a kind of joy come of it?
I remember clearly the deaths of three men. One was the richest man of the century, who, having clawed his way to wealth through the souls and bodies of men, spent many years trying to buy back the love he had forfeited and by that process performed great service to the world and, perhaps, had much more than balanced the evils of his rise. I was on a ship when he died. The news was posted on the bulletin board, and nearly everyone received the news with pleasure.
Several said 'Thank God that son of a___ is dead.'

Then there was a man, smart as Satan, who, lacking some perception of human dignity and knowing all too well every aspect of human weakness and wickedness, used his special knowledge to warp men, to buy men, to bribe and threaten and seduce until he found himself in a position of great power. He clothed his motives in the names of virtue, and I wondered if he ever knew that no gift will ever buy back a man's love when you have removed his self-love. A bribed man can only hate his briber. When this man died, the nation rang with praise, and just beneath, with gladness that he was dead.

There was a third man, who perhaps made many errors in performance, but whose effective life was devoted to making men brave and dignified and good in a time when they were poor and frightened and when there were ugly forces loose in the world to utilize their fears.
This man was hated by the few. When he died, the people burst into tears in the streets and their minds wailed, 'What can we do now? How can we go on without him?'

In uncertainty I am certain that underneath their topmost layers of frailty men want to be good and want to be loved. Indeed, most of their vices are attempted shortcuts to love. When a man comes to die, no matter what his talents and influence and genius, if he dies unloved, his life must be a failure to him, and his dying a cold horror. It seems to me that if you or I must choose between two courses of thought or action we should remember our dying so to live that our death brings no pleasure to the world.

We have only one story. All novels, all poetry, are built on the never-ending contest in ourselves of good and evil. And it occurs to me that evil must constantly re-spawn, while good, while virtue, is immortal. Vice has always a new, fresh young face, while virtue is venerable as nothing else in the world is. "

 

 


 

 
 
Light House Sustainable Building Centre  Light House Sustainable Building Centre is an enterprising non-profit society dedicated to advancing and catalyzing sustainability in British Columbia's built environment. We offer a range of free and fee-based programs and services out of our resource and exhibition centre at 2060 Pine Street in Vancouver, BC.

 
America’s Second Harvest The Nation’s Food Bank Network feeds America's hungry through a nationwide network of member food banks and engages our country in the fight to end hunger.
 
  
 Farm Aid  Willie Nelson, Neil Young and John Mellencamp organized the first Farm Aid concert in 1985 to raise awareness about the loss of family farms and to raise funds to keep farm families on their land. Dave Matthews joined the Farm Aid Board of Directors in 2001. Farm Aid has raised more than $30 million to promote a strong and resilient family farm system of agriculture. Farm Aid is a nonprofit organization whose mission is to keep family farmers on their land.
 
“We all see what's happening with agriculture, what's happening to our small towns. They are going out of business. That's a direct result of the farm problem. We're still doing Farm Aid because it is contributing. It's doing a job.” – John Mellencamp
 
Organic Consumers Association (OCA)  The Organic Consumers Association (OCA) is an online and grassroots non-profit 501(c)3 public interest organization campaigning for health, justice, and sustainability. The OCA deals with crucial issues of food safety, industrial agriculture, genetic engineering, children's health, corporate accountability, Fair Trade, environmental sustainability and other key topics. We are the only organization in the US focused exclusively on promoting the views and interests of the nation's estimated 50 million organic and socially responsible consumers.
 
The Center for Rural Affairs  was established in 1973 as an unaffiliated nonprofit corporation under IRS code 501(c)3. The Center for Rural Affairs has evolved into one of the nation’s leading rural organizations known for our pioneering work to rebuild rural America and our national work to reform federal policy.
 
Slow Food  is a non-profit, eco-gastronomic member-supported organization that was founded in 1989 to counteract fast food and fast life, the disappearance of local food traditions and people's dwindling interest in the food they eat, where it comes from, how it tastes and how our food choices affect the rest fo the world. Today, we have over 80,000 members all over the world. 
 
Food Routes  Where does your food come from? At FoodRoutes learn all about buying local, sustainable agriculture, grassfed and organic products, and food safety.

 
BioRegional solutions for sustainability  BioRegional is an entrepreneurial charity which initiates and delivers practical solutions that help us to live within a fair share of the earth’s resources – what we call one planet living.They work in partnership with organisations around the world, and help others to achieve sustainability through consultancy, education and informing policy.
 
Permaculture Activist magazine  For 25 years, their magazine has been supplying information to enable people everywhere to provide for their own & their communities' needs for food, energy, shelter, & a decent life without exploitation or pollution & from the smallest practical area of land.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

   A Few Good Reasons to Shop Local

 

You'll get exceptional taste and freshness.
Local food is fresher and tastes better than food shipped long distances from other states or countries. Local farmers can off er produce varieties bred for taste and freshness rather than for shipping and long shelf life.

You'll strenghten your local economy.
Buying local food keeps your dollars circulating in your community. Getting to know the farmers who grow your food builds relationships based on understanding and trust -- the foundation of strong communities.

You'll support endangered family farms.
There's never been a more critical time to support your farming neighbors. With each local food purchase, you ensure that more of your money spent on food goes to the farmer.

You'll safeguard your family's health.
Knowing where your food comes from and how it is grown or raised enables you to choose safe food from farmers who avoid or reduce their use of chemicals, pesticides, hormones, antibiotics, or genetically modified seed in their operations. Buy food from local farmers you trust.

You'll protect the environment.
Local food doesn't have to travel far. This reduces carbon dioxide emissions and packing materials. Buying local food also helps to make farming more profitable and selling farmland for development less attractive.

When you buy local food, you vote with your food dollar.
This ensures that family farms in your community will continue to thrive and that healthy, flavorful, plentiful food will be available for future generations.



 

 
 

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